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WHAT CAN MAKE UP FOR LACK OF TALENT

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  WHAT CAN MAKE UP FOR LACK OF TALENT This gallery space has thrown down a direct challenge. Dominating the centre wall, glowing in bright white neon above the shattered glass and the Campbell's Soup Can, is a raw, uncomfortable question: "WHAT CAN MAKE UP FOR LACK OF TALENT?"  This neon sign acts as the ultimate cognitive mirror, forcing us to reconcile the two extremes hanging on either side of the gallery. The Postmodern Answer: Frame and Hype Look at the soup can sitting in the spotlight. Postmodernism, driven by Andy Warhol and Pop Art, gave a cynical, revolutionary answer to this neon question: Context, branding, and institutional framing make up for a lack of talent. Postmodernism declared that you don't need the masterly brushwork of the Renaissance or the sublime emotional intensity of Mark Rothko. An artist could take a 10-cent manufactured grocery item and put it in a gallery. Irony could construct value out of thin air. To the postmodernist, "talent...
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