Labels Against Women | #Shine Strong Pantene

The commercial opens with a man and woman walking into separate meeting rooms. The man leading the meeting has the word “Boss” emblazoned behind him. The female leader has the word “Bossy.” The video shows men and women doing the same things, but with different labels associated with their activities. Where the man is “persuasive,” the woman is “pushy.” A man working late is shown as “dedicated.” The woman doing the same is labeled “selfish.” More labels continue, until the ad closes urging women: “Don’t let labels hold you back. Be strong and shine.” Forbes http://goo.gl/7gplGK



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Robodebt Persona

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JJFBbennett Artist Statement

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